Studio BLUP is a London based multi-disciplinary design agency who believe in 'the power of design to help grow and build brands.' The studio has worked with a whole host of large clients, including Nike, Universal, D&G, Adidas, Lacoste, P&G, and Hugo Boss. Founder Jonathan Wilkins, a.k.a 'Dines,' came in to share his journey and hacks into the design industry.
Notes:
- Dines is a graphic designer and creative director of Studio Blup.
- Originally from London.
- Obsessed with Manga cartoons, inspiration for work.
- Passion for renaissance paintings.
- Designed poster for Orange Room bar in Southampton - addiction to design stuck.
- Initial collage style.
- He graduated 8 years ago, with a 2:1, from Southampton University.
- Notes that university is/was hard.
- All about the fun vibe, nothing serious.
- After graduating, moved back to London. Set up studio Blup, 50/50 partners with best friend (Alex Evans).
- Believes in being in culture.
- Goals/Mission/Vision: To win awards, inspire millions, provide for his family, to 'live like a "g,"' attain international dominance.
Advice
- Always try to up-sell a job. E.g. Magazine feature - to cover.
- @hotmail/gmail/yahoo emails won't cut it. Custom email address is key.
- Always read the briefs.
- Be prepared.
- Let the world see your brand.
- Keep engagement up.
- Behance/social media is very important.
- Be omni-present. Be everywhere at the same time.
- Commit first, figure it out later.
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