Studio Brief 01, Part 02 - Creative Strategy - Presentation & Reflection

Above is the presentation given in response to studio brief 01, Creative Strategy, part 02.

Below are notes in relation to each of the respective slides of the presentation.

1. Introduction
2. Self branding produced in module last year. 'Not Just For Show' concept still underpins practice. Represents high-end, luxury finishing with fundamental concepts. Not superficial.
3. Inspirations. Practice driven by attention to detail, finishing (foiling, embossing etc.) and paper stocks. Creative Print.
4. Love for interiors. See parallel in finishing of design to finishing/styling of interiors. Unsure of which industry I want to work in most. Is there potential to work in both?
5. Engagement
6.  Contacting professionals via wax-sealed hand written letters. More personal/intimate - more memorable. Use of self branding colours/visual language.
7. Andrew Cottam (Business Development Manager), Foilco. Ian Cavanagh (Head of Client Services and Business Development), Pressision. Ben Watkinson (Northern Sales Manager), G . F Smith. Chosen due to interest in creative print and finishing. Aligned with personal practice interests.
8. Glug. Creative talent & potential in the north. Considering staying in the north more so than before, however question whether specific nature of practice will make London/the south the only option.
9. Gallerie P98a - Erik Speakermann. Berlin Letterpress studio. Tactile quality of print. Involvement in process, making, by hand etc.
10. Responsive - Papyrus Line Drawing for adult colouring book. Self explanatory. Heavy use of juxtaposing pattern for complexity and variation. More challenging than designs for children.
11. Responsive - Penguin Random House Student Design Awards. Harper Lee's 'To Kill a Mockingbird.' Representation of things being 'within.' Racial conflict within town. Innocence within Tom. Gifts from Boo Radley within tree hollow.
12. Responsive - YCN: UK Greetings. Biscuit visual motifs that reinforce and establish notions of quintessential British custom. Social presence. Emotional and visual engagement. Post-Brexit uplift.
13. My Practice
14. Bond Street brand directory. Encapsulates practice & personal style. Tear out cards. G . F Smith stock. Foiling/Finishing. Binding. High-end consumption.
15. Style Library visualiser app. Brings two passions together - graphic design and interiors. First experience of formal design for screen. Indefinite preference for print.
16. Learning and Development
17. Only Studio. Helbers - designing luxury for screen. Alternative approach to luxury design.
18. Embossing and Foiling workshop. Development of skills concerned with practice ambitions.
19. Commercial considerations in regard to design for screen and print. 
20. Wire-framing and process of designing for screen. Coding. Unbeknownst to me previously.
21. The Future
22. Interior project over summer. Looking in to internship at Mark & Fold (Contemporary London Stationery Brand). Further establish communication of practice - website, bechance, social media etc.
23. Level 06 Practice focus: Luxury / editorial / branding / finishing / interiors.
24. Questions / Thank You

This year I have found much more confidence within my practice, and also within myself. Though I still found myself anxious and with nerves, I tried my best to present professionally and not let my nerves get the better of me. I believe I achieved this and, although I marginally went over the time limit, I think that I communicated the information clearly. Feedback received detailed that it was good that I had been able to identify a clear direction to my practice and that it was evident I had considered this when undertaking briefs. I was also encouraged to not see graphic and interior design practices as separate, but to find ways of bringing the two together.