Pressision Interview with Ian Cavanagh - Preparation - The Questions

• What does a typical day of work entail for you as Head of Client Services & Business Development at Pressision?

• What sets Pressision apart from other print and finishing providers?

• How many projects do you typically work on at any given time?

• What is the size of the team at Pressision?

• Your clients range from the likes of Harvey Nichols to Nest - the LCA student magazine. Is there a difference in approach to different clients?

• What is your favourite part of your job?

• Describe an overview of the possibilities of print provided by Pressision.

• Have you always worked in print?

• What do you love about it?

• What is your first memory of realising you wanted to work within the print industry?

• Pressision, G. F. Smith and Foilco are a triad of names I often see together. Do you find establishing such collaborative relationships important within the design industry?

• How does it make you feel when you hear expressions such as ‘print is dead?’

• 2016 saw the sales of printed books rise for the first time in four years. Do you think preference for printed matter over digital is making a comeback?

• Do you believe finishing capabilities and potentials, such as foiling/embossing, are the reasoning behind the resurgence in the popularity of print?

• Creative print provides opportunity to create work that could never be achieved on screen. Do you think that print will ever cease to exist? Do you think design for screen will ever find a way to challenge the qualities of print?

• What do you believe the future of creative print and finishing looks like? Or should I say what do you hope it looks like? 

• At the end of last year I attended an event on creative potential and talent in the North. What are your thoughts on this?

• A project you have most enjoyed?

• Variable white and pink ink printing is something you now provide. What is the next innovation you wish to bring to print?