What's the Big Idea?

Today we explored idea generation and the elements that should be considered when in the preliminary stages of a project. In using the following points, ideas can be at their best:

• IDEA = Strategy / Concept / Proposal.

• 'Plant the Seed' - let ideas grow and develop naturally. Don't force ideas.

• Review the brief often.

• Don't stop or go off track - Remember what you're trying to achieve.

• Think product - what does you idea have the potential to be?

• Range - How big can you make it?

• Distribution - How can you get it out there?

• Engagement - How do you engage the target?

• Remember what you are being asked to produce.

• Be open-minded.

• Forget the budget.

• Advertisement & Promotion - How will you advertise/promote the idea and/or product?

• Don't think about the technicalities.

• Think about what you can do, not what you can't.

• Remember, everything is possible.

• Think differently.

• Go crazy.

• Go against trends - make something new.

• USP - What's the unique selling point?

• Strategy - Strategies can take the same message or idea and make it bigger and better.