Inside Content for Self Branding Publication

Inside my small, A5 self branding publication I want to feature a tongue and cheek mockery of myself and my extreme passion for luxury branding and craftsmanship before establishing that I am infact serious about my practice and that its 'Not Just For Show.' The book will feature only one inserted page within the cover, providing me with two single A5 pages parallel to the front and back cover, and an A4 double page spread in the middle.

The typeface Georgia will be used throughout the small publication to maintain cohesion and establish the typeface with the 'Not Just For Show' brand identity.

I plan for the double page spread to simply read 'Not Just for Show,' spanning across the A4 sheet to simply reiterate the brand slogan to those who view the publication and make it a memorable statement for myself and what my practice stands for.

For pages 1 and 4 I have written two bodies of text. The first page featuring the following grandiloquent body of type:

'When considering one’s aspirations as a practising 
designer, many thoughts present themselves to mind. 
I wish only to capture quintessential perfection in all 
taken endeavours, the chance to evoke wonderment 
and awe of sights to behold and to represent the 
essence of visual euphoria. I am consumed by the 
desire to instill luxury in my creations, due in part 
to a deep rooted yearning to produce tangible 
prestige. One’s primary aim is provide unique 
incredibility and idyllic resolution to supply and 
enhance the finery of everyday life.'

The second body of text, to be featured on page four is a response to myself and the over-eloquent reading from the first page. It reads:

Too much? Yes. Though the primary principle I 
speak of rings true. As a designer, it is my 
ambition to create pieces that have an aura of 
beauty and craftsmanship that provide people
with something special that surpasses purely 
aesthetic intentions. I believe it is possible to 
design exquisite resolutions that also provide 
functionality and aid the solving of any number 
of potential issues. Though I am a self confessed 
metallic enthusiast, I am not limited by this. 
Producing anything that exhibits a specialist 
craft and process is what I live for, however, 
it’s not just for show. Everything I do is to meet
a purpose, be that to resolve a set brief or to 
express my creativity. To create is my 
crowning glory.

These passages of text have been placed within set margins and a 3mm bleed in order to ensure even spacing around the type and to give the publication as a whole some diversity as the body moves from top to bottom across the pages. This type is set at 12 point - a standard sizing for body type. The standard setting of the type on these pages, caps for starts of sentences - lower case for all else - makes for ease of readability for those who's gaze is on the book.

The same applies to the 'Not Just For Show' central double page spread.