The live briefs I have worked on this year have been a mixture of experiences, both good and bad.
A brief undertaken in collaboration with Shelley Huang for the Starpack Student Awards, for which we designed a set of three tea tins, was a pleasure to work on. Living together, we were able generate ideas and discuss the project in-depth, bring our skills/specialisms together and produce an outcome we are both proud of. We have also been shortlisted in the awards for this entry.
A more personal project carried out for my Mum, The Dan-Air Diaries, has also been enjoyable — though not without some difficulty (it can be hard to stress the importance of having content supplied on time to a client who is also your Mum).
The most challenging live brief I have worked on this year is an identity and look-book for a fashion designer at Kingston University who I met whilst on foundation. I find being reliant on other people to provide content and material very frustrating, especially when the urgency of time is simply not being considered by the client.
Nevertheless, the experiences of working on these live projects has ultimately been good practice for life post-graduation, during which I am sure struggles with clients won’t be an irregularity and will be just an accepted part of the job.
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