- Be clear about meaning of work.
- What is the work responding to?
- What are you trying to solve?
- What are you improving?
- What are you trying to communicate?
Write one sentence that covers the What, How and Why of a project.
- What is is?
- How does it do what its supposed to?
- Why is it needed/successful?
Example
The Bond Street Brand Directory is a luxury, portable publication available in London’s finest hotels, which invites visitors from around the world to enjoy an insider’s guide to one of the city’s most exclusive streets.
No comments:
Post a Comment