Throughout Context of Practice II, I have explored the extent of which hand-made techniques and finishes of packaging design create appeal to the upper-class consumer at point of purchase. Within this exploration, I have investigated the differences between luxury and the ordinary, finishing techniques and their power to enhance high-end consumer appraisal and the effects of luxury packaging on the environment.
The research undertaken in support of the project has been of great interest to me, with many revelations regarding the luxury sector and high-end consumption that have surprised me, especially the impact this sector has on the environment — this having led me to explore the potentials of sustainable luxury for my practical investigation. Factors of sustainability in regard to the luxury sector are not considerations that I have had previously, though now the potential for the two sectors to come together is another point of interest I have developed. That said, I still believe in the excess used by luxury brands in creating consumer appeal through boastful extravagant of materials and finishes as these are main interests within my overall practice — though an abundance of sustainable materials would be my ideal resolution to the debate as current.
I very much enjoyed studio brief 01, critical analysis, as I enjoy writing. This part of the module allowed me to add my own commentary on one of my practices primary concerns, finishing and hand-crafted additions. The evaluation of Tiffany’s Blue Box completely encapsulated the thesis of my essay.
Ultimately, the module has allowed me to significantly develop my knowledge on the luxury sector, this being my ideal practice specialism sector. The information I have gained throughout the module will undoubtedly inform my practice in the future having forced me to develop greater understanding of target, sector behaviours and strategies.
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