Studio Brief 03 - Design Strategy Presentation Slides and Notes

• Graphic Design A-Level - Everything for Purpose and Target.
• Self-written briefs.
• Johannes Itten’s Preliminary Course (Bauhaus).
• Foundation at LCA.
• Introduction to new mind set, design wise.
• Introduction to new processes (screen print/mono print/letterpress/lino).

• Coming from Vernon Street - Thought I was prepared.
• Thought I would have Studio Notebook / Critical Journal / Reflective Planner.
• Blogging was unexpected.
• Did feel benefits of having done A-Level/Foundation.

• Have enjoyed learning the technicalities of design.
• Learnt György Kepes’ language of vision, Gestalt theories of visual perception, and the basics of typography previously.
• Has been good to expand and add to my existing knowledge.
• Grids.
• Type sizes.
• Kerning.
• Orphans and Widows. 

• Throughout the course so far — feedback on work has been that it’s ‘too obvious.’
• Have been fighting with myself to try and understand why it’s a problem.
• Realisation that literal work isn't a negative, it’s my style within my practice.
• Don’t like over-conceptualised work.
• Feel design should speak for itself.
• Need to become an expert in creating clear work, using principles and rules. 

• Jessica Hische - Hand Lettering style.
• Javier Jaen - playful approach to design.
• Maricor Maricar - attention to detail and alternative process (embroidering).
• Sagmeister and Walsh - Sleek, contemporary and sophisticated edge present in all work.
• Craig Ward - Literal, typographic visual representations and advice in Popular lies…

• Preference for alternative approaches, strategy, production, finishing methods. Pin pricks, embodiment, marbling, foiling. 
• Want to produce beautifully crafted pieces of design. 
• Like a hands on approach, hand made pieces. 

• Considering specialism in editorial design.
• Provides greater possibility for potential to use more hands-on approach.
• So many considerations that make significant difference (finish, stock, binding , etc.)
• Tangible, crafted outcome with books. 
• Ability to explore and interact with design decision.
• More scope for using rules and principles (grids for example).

• Struggled to generate ideas, don’t like things concerning myself.
• Asked people for their thoughts — had to be sophisticated, dignified and gold.
• Had discussion with Penny from list I made. 
• “Not Just for Show” came out of discussion.
• Encapsulated all that I wanted to communicate.
• Representative of me.
• Tongue and cheek publication. Exaggerated / grandiloquent.
• Screen printed. 
• Gold, blue and ivory colour scheme — classy. Gmund Treasury Beauty / Accent Smooth Ivory.
• Georgia, serif typeface — dignified and traditional.

• Generating specific ideas and articulating them clearly through writing.
• Able to document my practice through the written word effectively and thoroughly.
• Opens possibility for dialogue to be made with design studios because of professional tone of voice.

• Feel like I have failed if I don't make everything perfect.
• Affects all aspects of my life.
• Too much pressure on myself.
• Affects time management.
• Affects motivation.
• Also need to develop better lateral thinking/idea production.

• Extend visual language of self branding to website and establish practice/online presence.
• Finish interior projects at home.
• Practise skills I want to explore and become more proficient in, ready for second year.