Selected Concept and Research

The 'Not Just For Show' concept addresses my love of exquisitely crafted pieces and traditional style, allowing me to produce a beautifully hand-produced resolution that explains who I am and what my practice is about. I will have the opportunity explore language and playfully poke fun at myself via overly eloquent lexis before showing that the work I produce aims to surpass purely aesthetic intentions to meet specific purpose - to reflect that the pieces I create are 'Not Just For Show' but are concerned with craftsmanship and aspiration. Colour palettes could include rich blue, gold, white/off-whites. Following a critique it has been suggested that a screen-printed resolution would enable me to produce a professional, luxurious hand-crafted piece whilst being able to generate multiple copies quickly and effectively.

Feedback from the critique detailed that a small publication format would fit in well with the concept.  This would allow for me to produce something tangible that can be explored and its craftsmanship evident.

It was also suggested in the critique that my self branding should have a 'regal' aesthetic. During exploration into this suggestion, I discovered that my name in origin actually means 'Crown.'

Having discovered this piece of information, I have been provided with the perfect symbol to signify luxury, class and craftsmanship. A crown symbol will enhance the message of my self branding by immediately establishing a 'regal' aesthetic that represents my aspirational personality and also preference for luxury branding. On top of this, it is a symbol relevant to me as of its association to my given name and its origins. Applying this concept to the format of a small publication would further enrich the resolutions relevance to me as a designer as I am considering a specialism in editorial design in the second year of the course.