Thursday, October 29, 2015

Time Planning

Time management allows for the mind to be cleared for the creative thought process. It is an necessity in the creative industry to plan and schedule time in order to achieve set tasks and briefs, often within a restricted timescale.

Functioning professional practices would not survive in the industry without established time planning and scheduling to guide them through the design process with clear aims and objectives. Many large agencies have an entire department dedicated to the art of planning, whilst smaller agencies have to take this task on amidst all other sectors of the set task. Without explicit time planning, a practice can not be a professional success.

Poor time management in the creative industry can lead to the following downfalls:
  • Missed deadlines.
  • angry, disappointed clients.
  • substandard work.
  • missed opportunities. 
  • Stress.

Perhaps the most severe result of poor time planning, further than stress, is burnout. This psychological stress consists of lack of motivation, exhaustion and feelings of inadequacy and self worth.

So how is time planning possible?

Love list-making  |  Set goals for the hour/day/week/month  |  Have "to-do's"  |  Have "want to-do's  |
Know yourself  |  Plan ahead.

Tips for Time Management.

I found a page on the NHS website, from their "mood zone," which documents ways in which we are affected by stress, anxiety and depression - all feelings that can be experienced as a result of poor time management. It details good time management as an essential for "coping with the pressures of modern life without experiencing too much stress." By becoming successful at managing time, we are able to feel more relaxed, focused and in control of our lives.

“The aim of good time management is to achieve the lifestyle balance you want,”


says Emma Donaldson-Feilder, a chartered occupational psychologist.

Her "top-tips" for time management are exhibited below:

  • Work out your goals.
  • Make lists.
  • Work smarter, not harder.
  • Take breaks.
  • Prioritise important tasks

Donaldson-Fielder expands on each of these tips, which can be found at:







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